I've had this domain for a few years. You can see on the screen shots below that traffic has been increasing (January is lower because I switched to another parking company for some testing). I haven't found a good keyword to maximize earnings on this domain. And I've never been contacted by Facebook about this name.
This domain would be great if you have a Facebook application you want to promote - simply send the traffic from this domain to it. I don't own any applications so I haven't tested this option.
Feel free to post questions and offers. Currently at Enom for easy push.
BIN set at $5,000.